Modern Consumers

Keynote Speeches to Help Understand, Influence, Capture the Attention, and Sell to Modern Consumers

Get to Know Steve

Steve Lerch is a keynote speaker who spent a decade at Google where he taught innovation to other Googlers and served as a digital strategist to famous brands like GoPro, FitBit, Roku, and Nest. He also helped nonprofits like the YMCA and federal government agencies like FEMA more strategically embrace the digital-world to understand and connect with modern consumers.

Steve believes that building connections with modern consumers starts with understanding and embracing the things those consumers care about and making your brand, products, and message relevant and interesting to them… And that marketing, storytelling, and sales should be fun!

Steve’s Modern Consumer Keynote in 100 Seconds

Modern Consumer Keynote Titles:

Influencing Modern Consumers:

Building Connections & Sales in the Age of Memes, Gifs, and Selfies

The Art of Connection:

Telling Your Story to Modern, Digital-First Consumers

Modern Marketing:

Capturing Attention & Building Connections with Today’s Consumers

Ever feel like you're speaking a different language than your customers? In this engaging and insightful presentation, Steve Lerch, former Google executive, decodes the modern consumer – their behaviors, motivations, and how to connect with them authentically. Not to mention why they’re so obsessed with some viral trend or TikTok dance that you’ve never heard of, and how learning about these obsessions can open the door to connection.

Steve blends humor, pop culture, and insightful data to challenge your assumptions about today's consumers. He reveals the power of free digital tools to tap into real-time consumer interests and provides actionable strategies to cut through the digital clutter.

Learn how to:
● Understand the evolving consumer landscape: Why "different" doesn't mean "worse" when it comes to cultural shifts.
● Craft compelling messages: See how brands like Chipotle and United Airlines leverage viral trends for maximum impact.
● Utilize free tools for market research: Uncover the secrets hidden in Google search data and advertising trends.

This presentation is a must-attend for anyone looking to better understand, connect with, and ultimately influence today's ever-evolving consumer.

Sample Modern Consumers Keynote Synopsis:

Interested in other speech topics, like innovation and artificial intelligence?

See Steve in Action

Videos Clips from Past Modern Consumer Speeches

Future-Proof Communication

Adapt to the beliefs, behaviors, & preferences of modern consumers, or be left behind. It’s your choice.

Simple Messages Get Remembered

You’ve got 100 reasons why customers should buy your product. They might only remember one.

What Consumers Really Think

Consumers lie. Data misleads. Getting to the truth is crucial for any communicator. And it’s not hard.

Be Relevant and Be Timely

Paying attention to what people are paying attention to is your shortcut to connection.

Speak Your Customers Language

It’s your job to make your brand & products relevant to the lives and interests of your customers.

Get Involved in Big Conversations

Smart marketers don’t fight for attention, they make themselves a part of what’s already capturing it.

Steve has given keynote speeches on innovation and facilitated innovation workshops for:

Google logo with multicolored letters on a transparent background.
A black minimalist tree illustration above the text "Four Seasons" in serif font.
John Deere logo with green and yellow colors and a leaping deer, next to the text 'JOHN DEERE' in green letters.
Logo featuring an octagon-shaped tunnel in red and black, reflected below with mirrored colors.
Blue Cross Blue Shield logos with text reading 'BlueCross BlueShield'
A diagram illustrating the water cycle, showing evaporation, condensation, precipitation, and collection processes.
ASAE logo with orange star emblem and black text 'asae' and tagline 'The Center for Association Leadership'.
A logo with the word 'INSPIRE' and the silhouette images of a fork and spoon replacing the letter 'I'. Below it, a red bar contains logos of Arby's, Baskin-Robbins, Dairy Queen, Dunkin', J.J. Fish, and Sonic, suggesting collaboration or sponsorship.

Looking for more information?

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Want to explore Steve’s other speech topics including consumer behavior and artificial intelligence?

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Want to see more videos clips from Steve’s past speaking engagements?

Want to learn more about Steve’s consulting work with Story Arc Consulting?

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Contact Steve

Question about Steve’s availability or fees? Want to chat about speech topics and customizing a program for your audience? If you’ve got questions, we’ve got answers. Submit the attached form and we’ll get back to you ASAP!